Government of India, has initiated a Yoga Awareness Drive through Mascots and Flash Mobs (YogMob) prior to International Yoga Day (21st June) to increase popularity of Yoga especially among the youth.
- The mascots Provide an eye-catching way of helping boost the awareness of International Day Of Yoga . Connecting with families by providing added entertainment and interactivity, especially at Malls , Public Places , Events & Recreational Tourist Areas .
- Mascots appeal to individuals because they are memorable, a visual aid that encompasses everything about the Campaign Message from its ethos to its style . These mascots are leaving a great impact on audience in the blink of an eye, so the viewers does not have to think too much but can take in a lot of information at a glance.
- The Human-size IDY Mascots are running the campaign & spreading the message of Yoga Day in Delhi NCR, Lucknow and Haryana starting 8th June 2107.